Dynamic-retail marketing agency TPN earned a Gold Shopper Marketing Effie with long-time client partner The Hershey Company. The Effie was awarded last night at the Path to Purchase Shopper Marketing Summit in New York for the “Build A Better Basket with Hershey at Dollar General” campaign in the Singular Retailer category.
The “Build a Better Basket” campaign inspired Dollar General’s shoppers to shop the retailer for Easter gifts, treats and decorations to make their Easter festivities fun, memorable and affordable. Shoppers built virtual Easter baskets to track their list of products, while also tracking their budgets. Once they had the perfect baskets, they could save or print a shopping list to take in-store.