Driven by rapidly evolving technology and how consumers like to “try before they buy,” the Dyson V8 Absolute cord-free challenge hit the road in 2017, ready to transform how America cleans! Mission: get Dyson V8 Absolute into the hands of its most valuable consumers in key markets, generating the most impressions and engagements to build awareness and drive consideration.
This 3,000-square-foot experience with a home-like environment made cleaning fun. By putting the vacuum through a series of challenges and using various easy-to-attach tools, participants experienced V8 power and learned how quick and easy cleaning can be. We amplified excitement by partnering with Chris Arnold, the voice of the Dallas Mavericks, who interacted with attendees; teaming up with event organizers to incorporate celebrity/sports figures and autographing; awarding $2,000 in Dyson technology, plus savings. Overall, creating an experience that floored our audience and challenge participants at every turn!