Summer is freedom, summer is escape. Summer is pushing the rules a little and trying new things. There’s a promise of exploration, a sense of adventure to summer. In one way or another we’re all on a road trip to somewhere fun during summer. Hershey’s Flavors Of America captured the spirit of adventure and freedom with limited-edition flavors that represented different regions of the country, giving everyone a chance to find a little escape and discovery in their local stores. Our activations took shoppers on a journey and invited their taste buds to join them.